Why Your Website's Loading Speed is Costing You Customers

The Numbers Don't Lie

Google's research is unambiguous: as page load time increases from 1 to 3 seconds, bounce rate increases by 32%. At 5 seconds, that jumps to 90%. If your site takes more than 3 seconds to load, you're losing nearly a third of your potential customers before they even see your content.

Diagnose Before You Fix

Start with Google PageSpeed Insights. Enter your URL and look at your Core Web Vitals scores — specifically LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift). These are the metrics Google uses for ranking.